Privacy Policy
This privacy policy sets out how ‘Modify’ uses and protects any information that you give ‘Modify’ when you use this website. ‘Modify’ is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. It is important that you read this Policy so that you are fully aware of how and why we are using your data.
Who we are
The data controller who is responsible for your personal data is Modify Life Limited. If you have any questions or concerns relating to your personal data or this Policy, please contact us via email hello@modify.london.
Whilst you have the right to make a complaint at any time to the Information Commissioner’s Office (www.ico.org.uk), we would like to have a chance to deal with any concerns before you approach the ICO.
Please let us know if your personal data changes during your relationship with us so that we can update our records.
What we collect
We may collect, use, store and process the following types of personal data about you:
Identity Data includes your name, username (or similar identifier), title
Contact Data includes billing address, delivery address, email address and telephone numbers
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us (this does not include Financial Data)
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses
Usage Data includes information about how you use our website, products and services
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences
We may also collect, use, and share Aggregated Data such as statistical or demographic data. Aggregated Data may be derived from your personal data but is not considered personal data as it does not directly or indirectly reveal your identity. If we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.
How we collect your data
Direct interactions
You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you
purchase our products or services;
create an account on our website;
subscribe to our mailing list;
give us some feedback
Automated technologies or interactions
As you interact with our website, we may automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.
Third parties
We may receive Technical Data from analytics providers such as Google Analytics.
We may receive Contact Data from newsletter sign-up providers such as Mailchimp.
Financial Data is collected independently by Stripe on a separate server, in order to protect your privacy and security as much as possible. We do not receive your Financial Data directly, only confirmation that it has been approved by Stripe. Please see their Privacy Policy here: https://www.stripe.com/gb/privacy
What we do with the information we gather
We will only use your personal data in order to:
fulfil an order you have placed with us
send you marketing materials via email (only if you have given your express permission for us to do so, see below)
if required by law to pass on your details to law enforcement
Marketing and opting out
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
You will receive marketing communications from us only if you have specifically signed up to receive our newsletters. We will never share your data with third parties for marketing purposes. You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us because of a product/service purchase.
Disclosure of information
We may have to share your personal data with the third parties set out below in order to fulfil an order, or to send you the marketing materials that you have requested from us:
Delivery service providers such as Evri or Royal Mail
Analytics service providers such as Google Analytics
Mailchimp or Klaviyo for newsletter sign-up
Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We may disclose information if legally required to do so, if requested to do so by a governmental entity or regulatory authority, or if we believe in good faith that such action is necessary to comply with legal requirements or process, prevent a crime or protect national security.
Security
Although the transmission of data over the internet may be subject to intrusion, we protect your personal data by ensuring we have implemented appropriate physical, electronic, and procedural safeguards to avoid unauthorised access or disclosure, accidental loss, use, alteration, or destruction of such Information.
Where we engage third-party contractors, as far as is necessary, we may share Information for such parties to perform services on our behalf and in accordance with enforceable confidentiality obligations. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Controlling your personal information
Please contact us by email, should you wish to:
Request access to your personal data
Request correction of your personal data
Request erasure of your personal data
Object to processing of your personal data
Withdraw consent to our use of your personal data
We may need to request specific information from you to help us confirm your identity and ensure your right to exercise any of these rights. We try to respond to all legitimate requests within one month.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
IP Address
We may collect information about your computer, including where available your IP address, operating system, and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns and does not identify any individual.
Links to other websites
This Policy applies to our services only. The Site may contain links to third-party websites, plug-ins, and applications over which we have no control. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We are not responsible for the privacy policies or practices of such other websites, and we encourage you to review the privacy policies, if any, on all such websites.
Cookies
Cookies are small amounts of information which we may store on your computer. Cookies make it easier for you to log on to and use the site during future visits. They also allow us to monitor website traffic and to personalise the content of the Site for you. You may set up your computer to reject all or some cookies although, in that case, you may not be able to use certain features on the Site. See our cookies page for further details.
We reserve the right to adapt this Policy from time to time.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@modify.london